After thirty-five years in advertising, working at agencies including J. Walter Thompson and Havas, Pedro is now Executive Chair of Bicycle London. Born in Spain to a Spanish mother and raised in South East London, he regularly travels between Gibraltar, Bilbao, and Estepona - locations that feature prominently in his debut thriller.

My inspiration for writing came from an unlikely source: boredom on a sun lounger in Torreguadiaro, combined with deep reflection on the hardships faced by those attempting to cross the Strait of Gibraltar. I witnessed a major European cryptocurrency collapse first-hand and worked with Ukrainian gaming companies. I drew on these experiences to craft the digital conspiracy at the heart of his novel.

A trustee of Demelza Hospice and member of the London Writers' Forum, Pedro is passionate about proving that dyslexics who struggled with English can write compelling fiction. I credit Paul Theroux with inspiring my love of reading during my late teens, while travelling on the train to Charing Cross, which eventually led to his own storytelling. Recently, I rode my own “Patagonia Express” to Argentina and Chile.

When not writing or running the agency, I enjoy travelling and photography. I attended London Business School at forty-five to reignite my creativity, proving it's never too late to learn something new - including, apparently, novel writing.

This is my first novel.